The edition presents the works from the collection of advertisement posters belonging to the State Russian Museum. The interest in the genre is very high today. On one hand, it is due to desire to identify and understand the place and importance of …

...Advertisement poster in Russia, 1900...
...from the collection of advertisement posters belonging to the State Russian Museum. The interest in the genre is very high today. On one hand, it is due to desire to identify and understand the place and importance of the poster artistic heritage of the past century. On the other hand, in the past two decades, advertising has become an integral...

Palace Editions

SPb., 2010,
Hard, 112 p., il, (In Russian)

ISBN 978-5-93332-330-3

77 USD

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Palace Editions

SPb., 2010,
Hard, 112 p., il, (In Russian)

ISBN 978-5-93332-330-3

Teorii︠a︡ i praktika fotoreklamy

Golovko B.N.

This is the first edition in Russia that meets the State educational standards. It deals with the problems of creation of photographic advertisements and its promotion to the information and advertising market.

...and Practice of Photographic Advertising ...
...to the information and advertising market....

Izd-vo Mikhaĭlova V.A.

SPb., 2005,
Hard, 316 p, (In Russian)

ISBN 5-8016-0222-4

26 USD

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Izd-vo Mikhaĭlova V.A.

SPb., 2005,
Hard, 316 p, (In Russian)

ISBN 5-8016-0222-4

Media-reklamnai︠a︡ kartina mira: li︠u︡di i veshchi

Monografii︠a︡

Ez︠h︡ova E.N.

The monograph studies the media-advertising world view as the model of virtual-ideal reality, shaped on the basis of symbioses of such interacting phenomena as mass media and advertisement.

...Media-advertising world view: men and...
...The monograph studies the media-advertising world view as the model of virtual-ideal reality, shaped on the basis of symbioses of such interacting phenomena as mass media and advertisement ...

Ileksa

M. - Stavropolʹ, 2010, 300 copies,
Soft, 180 p., il, (In Russian)

ISBN 978-5-88648-723-7

47 USD

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Ileksa

M. - Stavropolʹ, 2010, 300 copies,
Soft, 180 p., il, (In Russian)

ISBN 978-5-88648-723-7

Reklama v deĭstvii. Strategii prodviz︠h︡enii︠a︡

2oe izdanie

Muzykant V.L.

The book presents the information on advertising. Each spread of the book has a bright catchy slogan, illustrated with a slide, and a text explanation. The book comprises a review of communication strategies of product promotion and analysis of the …

...Advertising in action. Promotion strategies...
...presents the information on advertising. Each spread of the book has a bright catchy slogan, illustrated with a slide, and a text explanation. The book comprises a review of communication strategies of product promotion and analysis of the current state of advertising creates special graphic effects,...
...The academy of advertising ...

Eksmo

M., 2009, 2500 copies,
Hard, 240 p, (In Russian)

ISBN 978-5-699-30737-1

47 USD

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Eksmo

M., 2009, 2500 copies,
Hard, 240 p, (In Russian)

ISBN 978-5-699-30737-1

Kupi-prodaĭ: istorii︠a︡ razvitii︠a︡ russkoĭ reklamy v Kitae (v pervoĭ polovine XX veka)

Monografii︠a︡. Kniga s dvoĭnym vkhodom

Khisamutdinov A.A., Mingʹi︠u︡ G.

Авторы: Амир Александрович Хисамутдинов, Гао Мингью.
Издание на русском и китайском языках посвящено русской рекламе
в Китае в конце XIX– начале XX века. Используя редкие источники и
литературу, авторы кратко анализируют историю зарождения рекламы и
пер…

...the development of Russian advertising in China (in the...
...is dedicated to Russian advertising in China in the late XIX - early XX centuries. Using rare sources and literature, the authors briefly analyze the history of the emergence of advertising and periodicals in Russian in China, in particular, issues of the emergence and use of Russian advertising in Beijing (Orthodox Spiritual Mission and its publishing activities), Harbin (the informal capital of Russian emigration in China), Shanghai (among foreign concessions), Tianjin, Far / Dairen / Dalian and northeastern China (Heilongjiang provinces). The book is illustrated with samples of Russian commercial advertising ...

DVFU

Vladivostok, 2019, 500 copies,
Soft, 150 p., color il., art paper, (In Russian and Chinese)

ISBN 978-5-7444-4577-5

54.9 USD

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DVFU

Vladivostok, 2019, 500 copies,
Soft, 150 p., color il., art paper, (In Russian and Chinese)

ISBN 978-5-7444-4577-5

Reklama v zerkale kulʹtury, kulʹtura v zerkale reklamy

Monografii︠a︡

Moskovkina E.A.

The phenomenon of advertisement in culturological aspect.

...Advertisement in the light of culture and culture in the light of advertisement ...
...The phenomenon of advertisement in culturological aspect....

AGAKI

Barnaul, 2015, 500 copies,
Soft, 174 p, (In Russian)

ISBN 978-5-4414-0020-6

32 USD

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AGAKI

Barnaul, 2015, 500 copies,
Soft, 174 p, (In Russian)

ISBN 978-5-4414-0020-6

Reklamata prez Vʺzraz︠h︡daneto

Ilchev I.

Издание приурочено к 170-летию со дня рождения первого премьер-министра Российской империи — графа Сергея Юльевича Витте (1849–1915), который был одним из «отцов» русской Конституции. В книге представлены и прокомментированы 270 карикатур на Витте, …

...Advertising during the National Revival...
...Commercial advertising in the Bulgarian press during the National Revival Period (18th-19th century) has never been studied before, for unclear reasons. Ignoring ample evidence to the contrary, some researchers in the history of Bulgarian journalism have even claimed that no one cared to advertise in the newspapers at that time. Such blindness is hard to explain. The truth is that advertise and announcements often occupied...

UI "Sv. Kliment Okhridski"

Sofii︠a︡, 2019,
Soft, 220 p, (In Bulgarian)

ISBN 9789540747453

32 USD

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UI "Sv. Kliment Okhridski"

Sofii︠a︡, 2019,
Soft, 220 p, (In Bulgarian)

ISBN 9789540747453

Polska reklama prasowa w latach 1945-1989. O reklamie, której nie bylo?

Perczak J.E.

...Polish press advertisement in 1945-1989. About the advertisement which did not exist?...

Dom Wydawniczy ELIPSA

Warszawa, 2010,
Soft, 323 p, (In Polish)

ISBN 978-83-7151-874-4

42 USD

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Dom Wydawniczy ELIPSA

Warszawa, 2010,
Soft, 323 p, (In Polish)

ISBN 978-83-7151-874-4

Reklamnyĭ diskurs i reklamnyĭ tekst

Kollektivnai︠a︡ monografii︠a︡

Kolokolʹt︠s︡eva T. N. (ed.), Kolokolʹt︠s︡eva T. N. (ed.)

The monograph represents the results of a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques i…

...Advertising discourse and advertising text...
...a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques in modern advertising ...

Nauka

M., 2011, 500 copies,
Soft, 296 p, (In Russian)

ISBN 978-5-02-037667-0

25 USD

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Nauka

M., 2011, 500 copies,
Soft, 296 p, (In Russian)

ISBN 978-5-02-037667-0

Reklama v starye dobrye vremena (konet︠s︡ XIX-nachalo XX veka)

Arkhangelʹskai︠a︡ I.D.

For the first time this edition shows the advertisement of the past in a very broad way. The album contains more than 150 different samples of print advertisement and a special “Check list for ad makers and advertisers”.

...Advertising in the old good...
...this edition shows the advertisement of the past in a very broad way. The album contains more than 150 different samples of print advertisement and a special “Check...

Izdatelʹstvo "Oktopus"

M., 2009, 3000 copies,
Hard, 208 p., il, (In Russian)

ISBN 978-5-94887-072-4

124 USD

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Izdatelʹstvo "Oktopus"

M., 2009, 3000 copies,
Hard, 208 p., il, (In Russian)

ISBN 978-5-94887-072-4

Reklama i reklamnai︠a︡ dei︠a︡telʹnostʹ v Rossii. Zakon i praktika

Tolkachev A.N.

The book presents a unique publication, which for the first time discloses the problems of advertising legislation in Russia and proposes new modern approaches to production and distribution of advertising.

...Advertising and advertising activities in Russia. Law...
...discloses the problems of advertising legislation in Russia and proposes new modern approaches to production and distribution of advertising ...

Eksmo

M., 2008, 3000 copies,
Hard, 368 p, (In Russian)

ISBN 978-5-699-26413-1

30 USD

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Eksmo

M., 2008, 3000 copies,
Hard, 368 p, (In Russian)

ISBN 978-5-699-26413-1

Reklama i PR v biznese

Tolkachev A.N.

To organize advertising and PR of one’s business - one needs to know the law. This edition analyzes the problems of advertising legislation in Russia and provides a guide to development and implementation of advertising campaigns. It contains the an…

...Advertising and PR in business...
...To organize advertising and PR of one’s business - one needs to know the law. This edition analyzes the problems of advertising legislation in Russia and provides a guide to development and implementation of advertising campaigns. It contains the analysis of mistakes and achievements of members of the advertising market....

Eksmo

M., 2009,
Hard, 352 p, (In Russian)

33 USD

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Eksmo

M., 2009,
Hard, 352 p, (In Russian)

Sot︠s︡ialʹnai︠a︡ reklama kak sredstvo mez︠h︡kulʹturnoĭ kommunikat︠s︡ii

Dolakova K.I., Dolakova M.I.

В книге идет сравнение российской рекламы и рекламы в арабских странах. Автор: Долакова Макка Исрапиловна - доктор исторических наук. Долакова Камилла Ибрагимовна - магистр программы "Менеджмент культуры и искусства" факультета международной журнали…

...Social advertising as a means of...
...The book compares Russian advertising and advertising in Arab countries. Author:...

Brig

Kazanʹ, 2023, 100 copies,
Soft, 92 p., color il, (In Russian)

ISBN 978-5-98946-393-0

26 USD

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Brig

Kazanʹ, 2023, 100 copies,
Soft, 92 p., color il, (In Russian)

ISBN 978-5-98946-393-0

Reklama: Ee znachenie, proiskhoz︠h︡denie i istorii︠a︡. Primery reklamirovanii︠a︡

Pliskiĭ N.

...Advertising: Its meaning, origin and history. Examples of advertising Reprint...

Izd. F.V. Shchepanskogo

SPb., 1894,
Hard, 184 p, (In Russian)

125 USD

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Izd. F.V. Shchepanskogo

SPb., 1894,
Hard, 184 p, (In Russian)

Russkiĭ reklamnyĭ plakat

The album is the unique high-quality publication devoted to the history of Russian commercial poster. The publication comprises 197 colorful advertising placards created by top-level Russian artists of the XXth century. For the first time 150 poster…

...The Russian Advertising Poster...
...publication comprises 197 colorful advertising placards created by top-level Russian artists of the XXth century. For the first time 150 posters are published together in a special album that adds value to the collection. The foreword sheds light on the peculiarities of Russian advertising poster history....

Kontakt-Kulʹtura

M., 2001, 5000 copies,
Hard, 224 p., il, (In Russian)

ISBN 5-93882-007-3

129 USD

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Kontakt-Kulʹtura

M., 2001, 5000 copies,
Hard, 224 p., il, (In Russian)

ISBN 5-93882-007-3

Istoriia rossiiskoi reklamy

1991-2000 ( Tom 1 )

Evstafʹev V.A., Pasjutina E.Ė.

The book is devoted to the development of the Russian advertisement from 1991 till 2000. Qualified coverage of various aspects: publicity agencies and research companies, TV-sellers and advertisers, political and social advertisements, legislation a…

...History of the Russian Advertisement ...
...development of the Russian advertisement from 1991 till 2000. Qualified coverage of various aspects: publicity agencies and research companies, TV-sellers and advertisers, political and social advertisements, legislation and self-government in the sphere, promotional festivals, professional unities. Several supplements on memorable dates, personalities, agencies, academicians of the Russian Academy of Advertisement, traditions and laws of business advertisement in Russia. Vividly illustrated,...

"IMA-press"

M., 2002, 2000 copies,
Soft, 392 p, (In Russian)

ISBN 5-901401-13-1

35 USD

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"IMA-press"

M., 2002, 2000 copies,
Soft, 392 p, (In Russian)

ISBN 5-901401-13-1

Pechatnata reklama prez perioda na sot︠s︡ializma v Bʺlgarii︠a︡ (1944–1989)

Teoretichni aspekti i istorichesko razvitie

Vangelov N.

...Print advertising during the period of...
...study that analyzes print advertising. That is why the author aims to trace its development. The subject of the research is the changes that have occurred over time in advertising communication, and the object is printed periodicals. The cornerstone of the research is the conducted empirical study of advertisements in Bulgarian printed periodicals, as well as the comparative analysis between the individual periods. More than 7,000 newspapers and magazines have been analyzed, and the total number of advertisements in them is almost 30,000. All this gives the author reason to bring out the specific features of print advertising characteristic of this extensive...

UI "Sv. Kliment Okhridski"

Sofii︠a︡, 2024,
Soft, 304 p, (In Bulgarian)

ISBN 9789540759760

49 USD

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UI "Sv. Kliment Okhridski"

Sofii︠a︡, 2024,
Soft, 304 p, (In Bulgarian)

ISBN 9789540759760

Reklama v ekonomicheskoĭ strukture SMI

Uchebnoe posobie

Shchepilova G.G.

The aim of the proposed manual is to show, that advertising is a main financial source for independent mass media. The author dwells on the following: how the advertising is included into the modern marketing process, how the sale of advertising is …

...Advertising in the Economic Structure...
...is to show, that advertising is a main financial source for independent mass media. The author dwells on the following: how the advertising is included into the modern marketing process, how the sale of advertising is organized in different mass media, how advertising and journalism are combined...

MediaMir

M., 2006, 500 copies,
Soft, 168 p, (In Russian)

ISBN 5-91177-009-1

32 USD

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MediaMir

M., 2006, 500 copies,
Soft, 168 p, (In Russian)

ISBN 5-91177-009-1

Reklamnye kampanii XX veka: etokha globalizat︠s︡ii 1990-kh

Uchebnoe posobie ( Chastʹ 3 )

Grit︠s︡uk A.P.

This book tells about the history of the advertising campaigns of the XXth century. It focuses on the formation of the main brands, market wars and their reasons, car advertising.

...Advertising campaigns of the XXth...
...the history of the advertising campaigns of the XXth century. It focuses on the formation of the main brands, market wars and their reasons, car advertising ...

MGUP

M., 2012, 200 copies,
Soft, 222 p, (In Russian)

21 USD

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MGUP

M., 2012, 200 copies,
Soft, 222 p, (In Russian)

I︠A︡zykovai︠a︡ igra v kommunikativnom prostranstve SMI i reklamy

Amiri L.P., Ilʹi︠a︡sova S.V.

The book presents the first academic work on the language game in the media and advertising of the end of the XXth – the beginning of the XXIst century. It contains the systematic data on this topic. The publication is based on the new study of all …

...of the media and advertising ...
...in the media and advertising of the end of the XXth – the beginning of the XXIst century. It contains the systematic data on this topic. The publication is based on the new study of all linguistic means used in the language game at all levels of language in the media and advertising The material is illustrated...

Nauka

M., 2009,
Hard, 296 p, (In Russian)

ISBN 978-5-9765-0825-5

27 USD

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Nauka

M., 2009,
Hard, 296 p, (In Russian)

ISBN 978-5-9765-0825-5

Torgovai︠a︡ reklama v Rossii. XVIII v. Reklama prodaz︠h︡i promyshlennykh tovarov i nedviz︠h︡imosti v 60-e gody

Monografii︠a︡

Chebotarev A.M.

Книга посвящена связям Петра Великого с Тулой и Тульским краем. Рассмотрены и датированы его поездки по тульским землям, впервые установлена точная дата одного из посещений Тулы. Проанализированы тульские мотивы в переписке. Прослежена роль в создан…

...Trade advertising in Russia. 18th century Advertising for the sale of...

Cheli︠a︡binsk, 2022,
Soft, 128 p, (In Russian)

30 USD

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Cheli︠a︡binsk, 2022,
Soft, 128 p, (In Russian)

Reklama i dizaĭn na ulit︠s︡akh Rossii.. Ez︠h︡egodnoe illi︠u︡strirovannoe spravochnoe izdanie

Fotoalʹbom ( #13/2009 )

Vakhitov O. (ed.)

This catalogue contains presentations of the advertising market participants. Besides photographs of objects of advertisement, information and design, the book also provides the name of a company, city, logotype and contact information.

...Advertising and design in the...
...contains presentations of the advertising market participants. Besides photographs of objects of advertisement information and design, the...

Ar end Di Kommunikeĭshnz

M., 2009,
Hard, 160 p., il, (In Russian)

73 USD

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Ar end Di Kommunikeĭshnz

M., 2009,
Hard, 160 p., il, (In Russian)

Reklama i massovai︠a︡ kulʹtura: Sluz︠h︡anka ili gospoz︠h︡a?

Uchebnoe posobie

Uchi︠o︡nova V.V.

The edition is unique because despite of a large number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of i…

...Advertising and Mass Culture: Maidservant...
...number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of interplay between advertising and different aspects of the mass culture, he also pays due attention to the reasons for leadership of advertising technologies in it....

I︠u︡niti-Dana

M., 2008, 3000 copies,
Hard, 248 p., il, (In Russian)

ISBN 978-5-238-01326-8

23 USD

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I︠u︡niti-Dana

M., 2008, 3000 copies,
Hard, 248 p., il, (In Russian)

ISBN 978-5-238-01326-8

Reklama u zakhīdnoukraïnsʹkīĭ presī (1919-1939 rr.)

Nīronovich І.

Комплексно досліджено рекламу в західноукраїнській пресі, яка функціонувала на питомих українських етнонаціональних засадах. Схарактеризовано суспільно-політичні, соціально-економічні, культурно- ідеологічні процеси, які впливали на розвиток і стано…

...Advertising in the Western Ukrainian...
...Advertising in the Western Ukrainian press, which functioned on specific Ukrainian ethno-national bases, was comprehensively investigated. The socio-political, socio-economic, cultural and ideological processes that influenced the development and formation of advertising communication in the territory of the Polish state (1919–1939) are characterized. The essence of the Ukrainian national dominant press advertising discourse in the conditions of statelessness is outlined. The functions, topics, content of advertising in the context of...

PAІS

Lʹvīv, 2023,
Hard, 350 p, (In Ukrainian)

ISBN 9786177694556

42 USD

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PAІS

Lʹvīv, 2023,
Hard, 350 p, (In Ukrainian)

ISBN 9786177694556

Reklamnai︠a︡ audiokommunikat︠s︡ii︠a︡ v sovremennoĭ kulʹture

Krylova A.V.

The author views auditory communication in advertising as one of the major factors for music functioning in modern pop culture and society. He offers complete analysis of sound advertising, evaluates the influence of the key tendencies of postmodern…

...Advertising Audio-Communication in Modern Culture...
...views auditory communication in advertising as one of the major factors for music functioning in modern pop culture and society. He offers complete analysis of sound advertising, evaluates the influence of the key tendencies of postmodern culture on sound realities of advertising reveals genesis of sound...

RGU

Rostov-na-Donu, 2004, 300 copies,
Soft, 216 p., il., scores, (In Russian)

ISBN 5-7507-0052-6

18 USD

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RGU

Rostov-na-Donu, 2004, 300 copies,
Soft, 216 p., il., scores, (In Russian)

ISBN 5-7507-0052-6

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List of books, найденных, по запросу "advertising" Sort by: Name Date Year Author

List of books, найденных, по запросу "advertising"

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