Haier Zhongguo Zao
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Haier Group Company is considered in China one of the miracles of the 20th century. A small factory with 1.470.000 yuan deficit 16 years ago, it is now a world-famous group of enterprises with 40.600.000.000 yuan annual income. Haier is a manufacturer of major appliances and electronics with a roster of quality products including, but not limited to, wine cellars, refrigerators, washing machines, microwave ovens, vacuum cleaners, dishwashers, TV sets, etc. The present book tells the story of Haier and explores the mystery of its impetuous growth.
