Reklamnai︠a︡ audiokommunikat︠s︡ii︠a︡ v sovremennoĭ kulʹture

Krylova A.V.

The author views auditory communication in advertising as one of the major factors for music functioning in modern pop culture and society. He offers complete analysis of sound advertising, evaluates the influence of the key tendencies of postmodern…

...Advertising Audio-Communication in Modern Culture...
...views auditory communication in advertising as one of the major factors for music functioning in modern pop culture and society. He offers complete analysis of sound advertising, evaluates the influence of the key tendencies of postmodern culture on sound realities of advertising reveals genesis of sound...

RGU

Rostov-na-Donu, 2004, 300 von Kopien,
Soft, 216 p., il., scores, (In Russian)

ISBN 5-7507-0052-6

18 USD

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RGU

Rostov-na-Donu, 2004, 300 von Kopien,
Soft, 216 p., il., scores, (In Russian)

ISBN 5-7507-0052-6

Teorii︠a︡ i praktika fotoreklamy

Golovko B.N.

This is the first edition in Russia that meets the State educational standards. It deals with the problems of creation of photographic advertisements and its promotion to the information and advertising market.

...and Practice of Photographic Advertising ...
...of creation of photographic advertisements and its promotion to the information and advertising market....

Izd-vo Mikhaĭlova V.A.

SPb., 2005,
Hard, 316 p, (In Russian)

ISBN 5-8016-0222-4

26 USD

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Izd-vo Mikhaĭlova V.A.

SPb., 2005,
Hard, 316 p, (In Russian)

ISBN 5-8016-0222-4

Media-reklamnai︠a︡ kartina mira: li︠u︡di i veshchi

Monografii︠a︡

Ez︠h︡ova E.N.

The monograph studies the media-advertising world view as the model of virtual-ideal reality, shaped on the basis of symbioses of such interacting phenomena as mass media and advertisement.

...Media-advertising world view: men and...
...The monograph studies the media-advertising world view as the model of virtual-ideal reality, shaped on the basis of symbioses of such interacting phenomena as mass media and advertisement ...

Ileksa

M. - Stavropolʹ, 2010, 300 von Kopien,
Soft, 180 p., il, (In Russian)

ISBN 978-5-88648-723-7

47 USD

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Ileksa

M. - Stavropolʹ, 2010, 300 von Kopien,
Soft, 180 p., il, (In Russian)

ISBN 978-5-88648-723-7

Belorusskiĭ eksport / Exportation Belarusa

Reklamno-informat︠s︡ionnyĭ katalog

...Advertising catalogue...

Redakt︠s︡ii︠a︡ z︠h︡urnala "Delo (Vostok+Zapad)"

Minsk, 2007, 5000 von Kopien,
Soft, 78 p., il., photos, art paper, (In Russian, English and Spanish)

ISBN 978-985-90090-8-2

26 USD

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Redakt︠s︡ii︠a︡ z︠h︡urnala "Delo (Vostok+Zapad)"

Minsk, 2007, 5000 von Kopien,
Soft, 78 p., il., photos, art paper, (In Russian, English and Spanish)

ISBN 978-985-90090-8-2

Reklamnai︠a︡ dei︠a︡telʹnostʹ v Rossii.

Bibliotechka Rossiĭskoĭ gazety ( Issue 11 )

Advertising business in Russia.

...legal acts that regulate advertising business in Russia. The...
...Advertising business in Russia....

Bibliotechka "Rossiĭskoĭ gazety"

M., 2001, 14000 von Kopien,
Soft, 160 p, (In Russian)

15 USD

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Bibliotechka "Rossiĭskoĭ gazety"

M., 2001, 14000 von Kopien,
Soft, 160 p, (In Russian)

Russkiĭ reklamnyĭ plakat, 1868-1917

Alʹbom

Shkli︠a︡ruk A., Snopkov A., Snopkov P.

...Russian advertising posters. 1868-1917...

Kontakt-kulʹtura

M., 2014, 2000 von Kopien,
Hard, 224 p, (In Russian and English)

ISBN 978-5-903406-50-0

52 USD

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Kontakt-kulʹtura

M., 2014, 2000 von Kopien,
Hard, 224 p, (In Russian and English)

ISBN 978-5-903406-50-0

Russkai︠a︡ literatura i z︠h︡urnalistika: aktualʹnye problemy z︠h︡anra i stili︠a︡

Sbornik nauchnykh trudov

Boĭnikova A.M. (ed.)

The edition contains scientific articles on urgent problems of Russian literature of the XIXth – XXth centuries, literary local history, journalism and advertising. Separate chapter is dedicated to the creative work of I.S.Soloviov-Mikitov.

...local history, journalism and advertising Separate chapter is dedicated...

Tverskoĭ gosudarstvennyĭ universitet

Tverʹ, 2007, 500 von Kopien,
Soft, 175 p, (In Russian)

ISBN 978-5-7609-0357-0

25 USD

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Tverskoĭ gosudarstvennyĭ universitet

Tverʹ, 2007, 500 von Kopien,
Soft, 175 p, (In Russian)

ISBN 978-5-7609-0357-0

Prostranstvo i vremi︠a︡ v media-reklamnoĭ kartine mira

Monografii︠a︡

Ez︠h︡ova E.N.

The monograph states that modern mass media shape special symbiotic sociocultural sphere – media-advertising world view.

...Space and time in media-advertising world view...
...symbiotic sociocultural sphere – media-advertising world view....

Ileksa

M. - Stavropolʹ, 2009, 300 von Kopien,
Soft, 176 p, (In Russian)

ISBN 978-5-88648-708-5

48 USD

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Ileksa

M. - Stavropolʹ, 2009, 300 von Kopien,
Soft, 176 p, (In Russian)

ISBN 978-5-88648-708-5

Sot︠s︡ialʹnai︠a︡ reklama v Rossii:problemy i perspektivy razvitii︠a︡

Monografii︠a︡

Nifaeva O. V.

This monograph tells about the functions, history and peculiarities of social advertising in Russia.

...Social advertising in Russia: problems and...
...and peculiarities of social advertising in Russia....

Nauka

M., 2012, 1000 von Kopien,
Soft, 180 p, (In Russian)

ISBN 978-5-9902333-5-5

22 USD

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Nauka

M., 2012, 1000 von Kopien,
Soft, 180 p, (In Russian)

ISBN 978-5-9902333-5-5

Manipuli︠a︡t︠s︡ii︠a︡ kak kharakteristika institut︠s︡ionalʹnogo diskursa

Monografii︠a︡

Anisimova T.V., Krapchetova N.A.

The monograph is dedicated to the study of the phenomenon of manipulation. The authors stand on the point that manipulation is not a universal term, and shows itself differently in different types of discourse. This statement is proved on the exampl…

...forms of manipulation in advertisement legal practice and scientific...

Volgogradskoe nauchnoe izdatelʹstvo

Volgograd, 2010, 100 von Kopien,
Soft, 204 p, (In Russian)

ISBN 978-5-98461-784-0

37 USD

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Volgogradskoe nauchnoe izdatelʹstvo

Volgograd, 2010, 100 von Kopien,
Soft, 204 p, (In Russian)

ISBN 978-5-98461-784-0

Narrativnye konstrukty i︠a︡zykovykh sredstv reklamnogo diskursa

Monografii︠a︡

Mikhaĭlova I.V.

Монография посвящена исследованию фундаментальных проблем в области прагматической лингвистики. В работе выявлены основные типы нарративных конструктов языковых средств рекламного дискурса. Исследование базируется на современных концепциях лингвист…

...of linguistic means in advertising discourse...

Tomskiĭ politekhnicheskiĭ universitet

Tomsk, 2014, 500 von Kopien,
Hard, 184 p, (In Russian)

ISBN 978-5-4387-0376-1

28 USD

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Tomskiĭ politekhnicheskiĭ universitet

Tomsk, 2014, 500 von Kopien,
Hard, 184 p, (In Russian)

ISBN 978-5-4387-0376-1

Reklamnyĭ diskurs i reklamnyĭ tekst

Kollektivnai︠a︡ monografii︠a︡

Kolokolʹt︠s︡eva T. N. (ed.), Kolokolʹt︠s︡eva T. N. (ed.)

The monograph represents the results of a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques i…

...Advertising discourse and advertising text...
...a detailed study of advertising discourse and the analysis of advertising text and its components. A special attention is paid to the ways of creation of a language game and manipulative influence techniques in modern advertising ...

Nauka

M., 2011, 500 von Kopien,
Soft, 296 p, (In Russian)

ISBN 978-5-02-037667-0

25 USD

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Nauka

M., 2011, 500 von Kopien,
Soft, 296 p, (In Russian)

ISBN 978-5-02-037667-0

Razvitie reklamy na Kubani v 1860-e - 1917 gg.

Anbinder K.N.

...Advertising development in Kuban' Region...

Novat︠s︡ii︠a︡

Krasnodar, 2013, 100 von Kopien,
Soft, 128 p., il, (in Russian)

ISBN 978-5-905557-27-9

28 USD

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Novat︠s︡ii︠a︡

Krasnodar, 2013, 100 von Kopien,
Soft, 128 p., il, (in Russian)

ISBN 978-5-905557-27-9

RBC - Russia's leading media company. Presentation for investors

Renaissance Capital Investor Conference, June 2011

RBC Media Group is a company providing a wide range of media options across broadcast and interactive media, developing and producing many different kinds of projects for various types of clients, industries, platforms and technologies. The edition …

...the company, trends in advertising place in the national...

Renaissance Capital

M., 2011,
Soft, 31 p., il, (In English)

14 USD

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Renaissance Capital

M., 2011,
Soft, 31 p., il, (In English)

Aktualʹnye problemy sot︠s︡ialʹno-kulʹturnoĭ dei︠a︡telʹnosti

Sbornik nauchnykh materialov prepodavateleĭ i aspirantov kafedry sot︠s︡ialʹno-kulʹturnoĭ dei︠a︡telʹnosti ( Vypusk 1 )

Grigorʹeva E.I. (ed.)

Scientific works by professors and teachers, graduates and students of the Academy of Arts, Service and Advertising are included into the collection. Materials prepared by the authors cover a wide range of problems accompanying the activity of socia…

...of Arts, Service and Advertising are included into the...

Izdatelʹstvo Pershina R.V.

Tambov, 2005, 150 von Kopien,
Soft, 232 p, (In Russian)

ISBN 5-902517-69-9

23 USD

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Izdatelʹstvo Pershina R.V.

Tambov, 2005, 150 von Kopien,
Soft, 232 p, (In Russian)

ISBN 5-902517-69-9

Reklama

Istorii︠a︡. Teorii︠a︡. Praktika

Romat E.V.

...Advertisement ...

Piter

SPb., 2002, 7000 von Kopien,
Soft, 176 p., il, (In Russian)

ISBN 5-318-00631-0

16 USD

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Piter

SPb., 2002, 7000 von Kopien,
Soft, 176 p., il, (In Russian)

ISBN 5-318-00631-0

Strategicheskoe upravlenie predprii︠a︡tii︠a︡mi sfery reklamno-izdatelʹskikh uslug

Osobennosti funkt︠s︡ionirovanii︠a︡, napravlenii︠a︡ rat︠s︡ionalizat︠s︡ii khozi︠a︡ĭstvennoĭ dei︠a︡telʹnosti

T︠S︡ukanova O. A.

The monograph focuses on the main issues of advertising and publishing service.

...Strategic management of advertising and publishing businesses...
...the main issues of advertising and publishing service....

Studii︠a︡ NP-Print

SPb., 2012, 500 von Kopien,
Soft, 138 p, (In Russian)

ISBN 978-5-91542-155-3

17 USD

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Studii︠a︡ NP-Print

SPb., 2012, 500 von Kopien,
Soft, 138 p, (In Russian)

ISBN 978-5-91542-155-3

Russkiĭ plakat. Izbrannoe

Shkli︠a︡ruk A.F., Snopkov A.E., Snopkov P.A.

The album invites the reader to have a look at the selected collection of 165 of social, political, propaganda, educational, military, sports, announcing and advertising posters by Russian and Soviet artists created from the 1890s to 1997. Only the …

...military, sports, announcing and advertising posters by Russian and...

Kontakt-kulʹtura

M., 2006, 3000 von Kopien,
Hard, 165 p., il, (In Russian and English)

ISBN 5-93882-023-5

85 USD

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Kontakt-kulʹtura

M., 2006, 3000 von Kopien,
Hard, 165 p., il, (In Russian and English)

ISBN 5-93882-023-5

Reklama SSSR. Z︠H︡urnal "Sovetskiĭ eksport"

WAM # 27/2007

This issue is dedicated to “Soviet Export” magazine which had been published from 1957 to 1989 in six languages and was distributed in 120 countries. Its advertisements aimed to demonstrate the success of Soviet industry and benefits of the socialis…

...USSR Advertising "Soviet Export" Magazine...
...in 120 countries. Its advertisements aimed to demonstrate the...

Galerei︠a︡ WAM

M., 2007,
Soft, 304 p., il, (In Russian and English)

89 USD

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Galerei︠a︡ WAM

M., 2007,
Soft, 304 p., il, (In Russian and English)

Russkiĭ reklamnyĭ plakat

The album is the unique high-quality publication devoted to the history of Russian commercial poster. The publication comprises 197 colorful advertising placards created by top-level Russian artists of the XXth century. For the first time 150 poster…

...The Russian Advertising Poster...
...publication comprises 197 colorful advertising placards created by top-level Russian artists of the XXth century. For the first time 150 posters are published together in a special album that adds value to the collection. The foreword sheds light on the peculiarities of Russian advertising poster history....

Kontakt-kulʹtura

M., 2001, 5000 von Kopien,
Hard, 224 p., il, (In Russian)

ISBN 5-93882-007-3

129 USD

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Kontakt-kulʹtura

M., 2001, 5000 von Kopien,
Hard, 224 p., il, (In Russian)

ISBN 5-93882-007-3

Istoriia rossiiskoi reklamy

1991-2000 ( Tom 1 )

Evstafʹev V.A., Pasjutina E.Ė.

The book is devoted to the development of the Russian advertisement from 1991 till 2000. Qualified coverage of various aspects: publicity agencies and research companies, TV-sellers and advertisers, political and social advertisements, legislation a…

...History of the Russian Advertisement ...
...development of the Russian advertisement from 1991 till 2000. Qualified coverage of various aspects: publicity agencies and research companies, TV-sellers and advertisers, political and social advertisements, legislation and self-government in the sphere, promotional festivals, professional unities. Several supplements on memorable dates, personalities, agencies, academicians of the Russian Academy of Advertisement, traditions and laws of business advertisement in Russia. Vividly illustrated,...

IMA-Press

M., 2002, 2000 von Kopien,
Soft, 392 p, (In Russian)

ISBN 5-901401-13-1

35 USD

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IMA-Press

M., 2002, 2000 von Kopien,
Soft, 392 p, (In Russian)

ISBN 5-901401-13-1

"Uchenye" s bolʹshoĭ dorogi

Krugli︠a︡kov E.

In the last decade any enterprising swindler or dreamer could have advertise himself as an astrologist, wonder-working doctor, scientist-genius, and even receive material support from the government for his nonsensical idea. Eventually, the Russian …

...or dreamer could have advertise himself as an astrologist,...

Nauka

M., 2001, 1000 von Kopien,
Hard, 320 p, (In Russian)

ISBN 5-02-013116-4

22 USD

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Nauka

M., 2001, 1000 von Kopien,
Hard, 320 p, (In Russian)

ISBN 5-02-013116-4

Z︠H︡urnalistika, reklama i svi︠a︡zi s obshchestvennostʹi︠u︡: Regionalʹnyĭ i stranovedcheskiĭ aspekty

Materialy Mez︠h︡dunarodnoĭ nauchno-prakticheskoĭ konferent︠s︡ii

Strashnoe S.L. (ed.)

...Journalism, advertising and public relationships: Regional...

IvGU

Ivanovo, 2013, 100 von Kopien,
Soft, 172 p, (In Russian)

ISBN 978-5-7807-1008-0

28 USD

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IvGU

Ivanovo, 2013, 100 von Kopien,
Soft, 172 p, (In Russian)

ISBN 978-5-7807-1008-0

Anglo-russkiĭ i russko-angliĭskiĭ slovarʹ po reklame i PR

Ivanova K.A.

Professions of advertiser and a public relations specialist are relatively new in our society. This dictionary contains terms and terminological set expressions relating to these professions, which may represent a difficulty for understanding and tr…

...and Russian-English Dictionary on Advertising and PR...
...Professions of advertiser and a public relations...

Piter

SPb., 2003, 4000 von Kopien,
Hard, 320 p, (In Russian and English)

ISBN 5-94723-641-9

26 USD

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Piter

SPb., 2003, 4000 von Kopien,
Hard, 320 p, (In Russian and English)

ISBN 5-94723-641-9

Reklama i massovai︠a︡ kulʹtura: Sluz︠h︡anka ili gospoz︠h︡a?

Uchebnoe posobie

Uchi︠o︡nova V.V.

The edition is unique because despite of a large number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of i…

...Advertising and Mass Culture: Maidservant...
...number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of interplay between advertising and different aspects of the mass culture, he also pays due attention to the reasons for leadership of advertising technologies in it....

I︠u︡niti-Dana

M., 2008, 3000 von Kopien,
Hard, 248 p., il, (In Russian)

ISBN 978-5-238-01326-8

23 USD

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I︠u︡niti-Dana

M., 2008, 3000 von Kopien,
Hard, 248 p., il, (In Russian)

ISBN 978-5-238-01326-8

Liste von Büchern, найденных, по запросу "advertisement" Sortieren nach: Name Datum Erscheinungsjahr Verfasser

Liste von Büchern, найденных, по запросу "advertisement"

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