Brend lichnosti i oratorskoe iskusstvo politicheskogo lidera
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It is very important for a politician, first of all, to be noticed, then to gain trust with his brand, and then to convince the audience of the direction of his policy. A high official position in society automatically gives his words and actions great weight, which allows him to change the direction of policy, both in a small city and in a country. A politician also needs to know that fame and power are also a huge responsibility! As in court, every word of a politician can be used against him. The author easily and fascinatingly reveals the topic of a political brand and oratory, relying on his many years of experience and giving examples from the lives of outstanding politicians.
