PR firmy: tekhnologii︠a︡ i effektivnostʹ
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Based on the examples from practice in Russia and abroad, this book by G.Tulchinski, a full member of the Academy of Humanities, professor of management and economics of St.Petersburg State Arts and Culture University, gives a detailed analysis of the PR firm, its aims, technologies, the effectiveness of its work. The problem of special interest here is PR in critical situations.
