Журналистика в 2007 году: СМИ в условиях глобальной трансформации социальной среды
Сборник материалов Всероссийской научно-практической конференции
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Social conflicts at the beginning of the XXIst century show that despite an intensive transformation of the social environment, influenced by the global processes, Mass Media does not function active enough in it, what affects the media’s contents, which is not adequate to the real social living conditions. The situation is aggravated by rather old communicative strategies. When solving these relevant problems it is important to improve the editing and creative practice of the journalists and the mass media Gallup polls.
