Identity
The Story of Czech Graphic Design
Иллюстрации и карты
illustrations
$239
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"Who designed the first Czechoslovak constitution? What is the tradition of Czech graphic design and who are its heroes? How are the fonts created? Why are Czech books the most beautiful? And how did the spoon end up on the poster for the film Pelisky? The book offers a unique insight into the world of graphic design and typography. It charts the more than a century-long development of these disciplines and shows how they influence society, whether in terms of cultivation or propaganda and manipulation. From packaging to movie posters, city logos to the navigation system of the Prague subway, it describes in an informed but comprehensible way the phenomena that surround us literally at every turn. Interviews with both veterans and leading contemporary creators, such as Zuzana Lednicka or Ales Najbrt, are complemented by essays by graphic design theorists, as well as sociologists, cultural anthropologists and other experts from the Czech Republic and abroad. The comprehensive monograph also includes previously unpublished visual materials, original sketches, models, photographs and documents from private and public collections."
