Istoriia rossiiskoi reklamy
1991-2000
(
Tom 1
)
35 USD
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18 USD
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The book is devoted to the development of the Russian advertisement from 1991 till 2000. Qualified coverage of various aspects: publicity agencies and research companies, TV-sellers and advertisers, political and social advertisements, legislation and self-government in the sphere, promotional festivals, professional unities. Several supplements on memorable dates, personalities, agencies, academicians of the Russian Academy of Advertisement, traditions and laws of business advertisement in Russia. Vividly illustrated, comparative tables.
