T︠S︡ifrovye tekhnologii i innovat︠s︡ionnye metody v marketinge
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The monograph comprehensively and logically presents digital technologies and innovative marketing methods in Kazakhstan. It summarizes a wide range of issues related to neuromarketing, social and guerrilla marketing, crowdfunding, customer loyalty management, as well as innovative methods and digital technologies in marketing. In addition to theoretical provisions, practical material on Kazakhstan, statistical data, and specific examples from the practice of marketing activities of Kazakh enterprises are provided.
