Upravlenie vyborom. Iskusstvo striz︠h︡ki narodnykh mass
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This book by Alexander Nikonov, like all the previous ones, is dedicated to studying crooked paths of our civilization. Here two interconnected aspects of this inexhaustible topic are discussed – intellectual and information ones. The author analyzes intellectual composition of the modern post-industrial information society and shows that today intellect is much more valued than material resources. In a comprehensive way, using a number of amusing examples, the author explains the details of advertising and political technologies, which make it possible to control emotions and behavior of social groups and layers.
