Reklama v ekonomicheskoĭ strukture SMI
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The aim of the proposed manual is to show, that advertising is a main financial source for independent mass media. The author dwells on the following: how the advertising is included into the modern marketing process, how the sale of advertising is organized in different mass media, how advertising and journalism are combined in the framework of a single media product. The publication presents the plan of lectures and seminar studies, questions for discussion, themes for abstracts, exemplary themes of yearly essays and graduate works.
