Reklama i massovai︠a︡ kulʹtura: Sluz︠h︡anka ili gospoz︠h︡a?
Uchebnoe posobie
Иллюстрации и карты
illustrations
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The edition is unique because despite of a large number of literature on advertising, none of them completely analyzes advertising in the mass culture environment. The author of the suggested book analyzes historical origins and the key vectors of interplay between advertising and different aspects of the mass culture, he also pays due attention to the reasons for leadership of advertising technologies in it.
