Reklama, marketing, PR: teoreticheskie i prikladnye aspekty integrirovannykh kommunikat︠s︡iĭ
Materialy VI Vserossiĭskoĭ nauchno-prakticheskoĭ konferent︠s︡ii
Иллюстрации и карты
illustrations
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The book presents the results of research by theorists and practitioners in the field of advertising, marketing and public relations. Considerable attention is paid to the discussion of such topical issues as innovative technologies in the work of press service; problems and prospects for interaction between press service and media representatives; features of organizing special events; sponsorship and charity. The second section of the publication includes the results of research by graduate students, master's and bachelor's students.
