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Priit Pohjala (1982) is a semiotician, editor, publisher and children’s writer. He graduated from the University of Tartu and has a master’s degree in semiotics and cultural studies. Like archaeologists and botanists, rare book collectors and other collectors, logophiles know well that the most fascinating specimens are often stumbled upon by chance, while looking for something else or looking for nothing at all. And an interesting find that fate has thrown itself upon – an ancient relic, specimen, incunabulum or word – cannot be left alone. When it comes to a word, it is imperative to find out where it comes from, what it means and what its connections are with other words. The book’s more than a hundred word stories are illustrated by portraits of prominent word creators, copies from old archives and colourful examples from prose, poetry and contemporary journalism.
