Marketingovoe bi︠u︡dz︠h︡etirovanie
Politiko-organizat︠s︡ionnai︠a︡ modelʹ
Nigel Piercy
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describe…
Routledge
Colchester, Essex,
2014,
Hard,
538 p,
(In English)
ISBN 978-1-13-879089-6
171 USD
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Routledge
Colchester, Essex,
2014,
Hard,
538 p,
(In English)
ISBN 978-1-13-879089-6