Organizat︠s︡ii︠a︡ i upravlenie marketingovoĭ dei︠a︡telʹnostʹi︠u︡ kommercheskogo banka
Monografii︠a︡
Année de publication
2007
Circulation
1500 exemplaires
23,4 USD
Frais de livraison:
6 USD
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The monograph analyses modern specific trends and tendencies in the development of interaction between banks and clients in Russia, defines the key role of bank marketing activities, researches the possibilities of optimization of bank clients base.