Mif mass i magii︠a︡ voz︠h︡deĭ
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Nobody will deny the great influence of mass media, electoral technologies, political advertising and charisma of leaders upon mass consciousness and political choice. Such influence becomes more powerful under the conditions of a political crisis. As a result, people are captured by political myths. The author of the book makes an attempt to analyze the preconditions and causes of such myths, as well as shows the myths that arise round the names of some Russian politicians.