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T︠S︡ifrovye tekhnologii i innovat︠s︡ionnye metody v marketinge

Davletova M.T., Otynbaĭ E.B., Razakova D.I., Maldynova A.V., Ilʹi︠a︡s A.I.
Экономика
Регионы , Экономика - общая
ASIE CENTRALE , Kazakhstan
Maison d'édition
ADAL KITAP
Издано в
Almaty
Année de publication
2023
Pages
514
Couverture
Hard
Poids
0,700 kg
Учетный номер
KAZR5693
ISBN
978601768101
$99,00
Frais de livraison:
$48,00
Ajouter à
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В монографии комплексно и логически стройно изложены цифровые технологии и инновационные методы маркетинга в Казахстане. В ней обобщен широкий круг вопросов, связанных с нейромаркетингом, социальным и партизанским маркетингом, краудфандингом, управлением лояльностью потребителей, а также инновационными методами и цифровыми технологиями в маркетинге. Помимо теоретических положений приводятся практический материал по Казахстану, статистические данные, конкретные примеры из практики маркетинговой деятельности казахстанских предприятий.
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