Konkurentnyĭ marketing
Strategicheskiĭ podkhod
(
Série Biblioteka izdatelʹstva Rutledz︠h︡: marketing
)
Издано в
Colchester, Essex
Année de publication
2014
216 USD
Frais de livraison:
126 USD
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.