Advertising campaigns of the XXth century: the age of globalization of the 1990s

Textbook ( Part 3 )

Gritsuk A.P.

This book tells about the history of the advertising campaigns of the XXth century. It focuses on the formation of the main brands, market wars and their reasons, car advertising.

MGUP

M., 2012, 200 copies,
Paperback, 222 p, (In Russian)

M52400

$21.00

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MGUP

M., 2012, 200 copies,
Paperback, 222 p, (In Russian)

M52400

Anti-crisis management of finances in book business

Textbook

Kogan A. F.

The book is devoted to overcoming crises in book industry. The author describes strategy and tactics of anti-crisis measures and anti-crisis management in bankruptcy.

MGUP

M., 2010, 500 copies,
Soft, 202 p, (In Russian)

ISBN 978-5-8122-1058-8

M67942

$21.00

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MGUP

M., 2010, 500 copies,
Soft, 202 p, (In Russian)

ISBN 978-5-8122-1058-8

M67942

Art and literature. Art and literature abroad

Textbook ( Part 1 )

Pronin V.A.

The textbook provides the history of art and literature from ancient times to the present day. It analyzes the works by outstanding artists and writers of Renaissance, Baroque, Romanticism, Realism, Avant-garde, Postmodernism, and other styles.

MGUP

M., 2009, 1000 copies,
Soft, 314 p., il, (In Russian)

ISBN 978-5-8122-1032-8

M64363

$27.00

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MGUP

M., 2009, 1000 copies,
Soft, 314 p., il, (In Russian)

ISBN 978-5-8122-1032-8

M64363

Bibliographic index of works and scholarly publications of Doctor of Technical Sciences, Professor Zoya Vasil'yevna Vasilenko

Scientist in the field of food industry.

MGUP

Mogiliov, 2013, 113 copies,
Paperback, 110 p, (In Russian)

ISBN 978-985-6979-56-2

BEL12647

$24.00

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MGUP

Mogiliov, 2013, 113 copies,
Paperback, 110 p, (In Russian)

ISBN 978-985-6979-56-2

BEL12647

Book Studies. Fiction Books and Books for Children. Edition on Philology and Art

Manual for High School

Karaichentseva S.A.

Questions on typology, historical experience of current importance, basic tendencies of publication of fiction books, books for children, editions on philology and art in the Russian Federation are discovered in the book. The edition includes biblio…

MGUP

M., 2004, 1000 copies,
Paperback, 424 p, (In Russian)

ISBN 5-8122-0321-0

M76444

$24.00

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MGUP

M., 2004, 1000 copies,
Paperback, 424 p, (In Russian)

ISBN 5-8122-0321-0

M76444

Dictionary- collection of television commercial slogans. The language of the Russian television advertisement (early XXI century)

Dictionary

Romanenko IA.N. (ed.)

MGUP

M., 2008, 200 copies,
Paperback, 268 p, (In Russian)

ISBN 978-5-8122-0936-0

M60982

$29.00

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MGUP

M., 2008, 200 copies,
Paperback, 268 p, (In Russian)

ISBN 978-5-8122-0936-0

M60982

Dictionary of Russian Academy (1789-1794): reedition information technology. Introduction by M.I. Chernyshova

Filippovich A.IU.

The book presents the results of the research made on the publication of the Dictionary of the Russian Academy in 1789-1794.The author describes the technology of its reedition that included the development of printed and electronic publications.

MGUP

M., 2008, 100 copies,
Paperback, 304 p, (In Russian)

ISBN 978-5-8122-0982-0

M73803f

$31.00

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MGUP

M., 2008, 100 copies,
Paperback, 304 p, (In Russian)

ISBN 978-5-8122-0982-0

M73803f

Formation and development of editing in publishing industry of Russia of the XIXth century

Antonova S.G.

The process of editing as an independent activity in publishing business of the XIX century is analyzed. The author shows the main aspects and significance of editing in the process of publishing magazines, anthologies, collected works, etc. The ana…

MGUP

M., 1999, 300 copies,
Paperback, 92 p., (In Russian)

M85434

$9.00

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MGUP

M., 1999, 300 copies,
Paperback, 92 p., (In Russian)

M85434

Graphic newspaper illustrations

Textbook

Korytov O. V.

The textbook covers the history of newspaper illustrations. It focuses on various graphic techniques and genres.

MGUP

M., 2011, 300 copies,
Paperback, 96 p, (In Russian)

M50920

$14.00

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MGUP

M., 2011, 300 copies,
Paperback, 96 p, (In Russian)

M50920

History of book industry in documentary sources and materials of periodical press

Textbook

Andreeva O.V.

The edition is based on a great number of publications and archival materials and compiles data from historical books of different types. It includes a detailed examination of documentary sources and analyzes cognitive potential of periodical press.

MGUP

M., 2011, 300 copies,
Paperback, 232 p, (In Russian)

ISBN 978-5-8122-1130-1

M60722a

$24.00

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MGUP

M., 2011, 300 copies,
Paperback, 232 p, (In Russian)

ISBN 978-5-8122-1130-1

M60722a

History of book industry in visual, audiovisual and material sources: textbook

Andreeva O.V.

The textbook provides the history of book industry and analyzes different historical book sources, published and archive materials.

MGUP

M., 2008, 500 copies,
Paperback, 172 p, (In Russian)

ISBN 978-5-8122-0957-5

M60722

$19.00

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MGUP

M., 2008, 500 copies,
Paperback, 172 p, (In Russian)

ISBN 978-5-8122-0957-5

M60722

Information wars in Russia

Collected articles of students from the Department of Advertising and Public Relations ( Issue 2 )

This book focuses on social and political life of the USSR on the pages of the children’s press, the role of Moscow newspapers in the formation of stereotypes about Russia, the image of the USA in Russian mass media, the role of mass media in the hi…

MGUP

M., 2012, 100 copies,
Soft, 176 p, (In Russian)

M52402

$26.00

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MGUP

M., 2012, 100 copies,
Soft, 176 p, (In Russian)

M52402

Modern mass media

Lecture notes

Andreeva M. V.

The book is based on the lectures given at Moscow State University of Printing Arts in 2010-2011. It focuses on the development of modern mass media in Russia.

MGUP

M., 2011, 100 copies,
Paperback, 270 p, (In Russian)

M50921

$33.00

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MGUP

M., 2011, 100 copies,
Paperback, 270 p, (In Russian)

M50921

Poetics and phonostylistics. Osip Brik: In memoriam

( Issue 2 )

Vekshin G.V. (ed.)

MGUP

M., 2014,
Paperback, 680 p, (In Russian)

ISBN 978-5-91172-101-5

M67572a

$54.00

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MGUP

M., 2014,
Paperback, 680 p, (In Russian)

ISBN 978-5-91172-101-5

M67572a

Project management in book industry: textbook

Krylova M.D.

The book provides basic information on the project management in book industry, its structure, methodology, program tools, and ethics.

MGUP

M., 2008, 1000 copies,
Soft, 275 p, (In Russian)

ISBN 5-8122-0752-6

M60723

$26.00

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MGUP

M., 2008, 1000 copies,
Soft, 275 p, (In Russian)

ISBN 5-8122-0752-6

M60723

Pskov in the Russian and European History (Published on the Occasion of the 1100th Anniversary of the First Record about the City)

International Scientific Conference ( Volumes 1,2 )

Sedov V.V. (ed.)

The work papers of the conference cover the historical events connected with foundation and development of Pskov as a centre of culture and progress in the northwest of Russia.

MGUP

M., 2003, 1000 copies,
Hard, 403+452 pp., il, (In Russian)

ISBN 5-8122-0616-3

M89884

$55.00

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MGUP

M., 2003, 1000 copies,
Hard, 403+452 pp., il, (In Russian)

ISBN 5-8122-0616-3

M89884

The history of religion

Textbook

Zima V.N.

This book tells about the origin and development of three world religions: Buddhism, Christianity and Islam.

MGUP

M., 2012, 300 copies,
Soft, 102 p, (In Russian)

M52395

$12.00

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MGUP

M., 2012, 300 copies,
Soft, 102 p, (In Russian)

M52395

The quality of training in a technical university: problems, prospects, innovative approaches

Materials of the IV International Scientific and Methodological Conference, November 15-16, 2018

Nosikov A.S. i dr. (ed.)

The materials presented at the IV International Scientific and Methodological Conference "The Quality of Specialist Training at a Technical University: Problems, Perspectives, Innovative Approaches" on current issues of training specialists at a tec…

MGUP

Mogilev, 2018, 60 copies,
Paperback, 376 p., il, (In Russian)

ISBN 978-985-572-027-1

BEL16573

$30.00

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MGUP

Mogilev, 2018, 60 copies,
Paperback, 376 p., il, (In Russian)

ISBN 978-985-572-027-1

BEL16573

Ot politicheskoi mysli k politicheskoi nauke

Spravochnik personalii rossiiskoi politicheskoi mysli i nauki s drevneishikh vremen do sovremennosti

The proposed reference book includes information about more than 280 Russian political thinkers, who exerted great influence on the development of Russian political science.

MGUP

M., 1999, 2000 copies,
Soft, 268 p., (In Russian)

ISBN 5-8122-0081-5

M85465

$16.00

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MGUP

M., 1999, 2000 copies,
Soft, 268 p., (In Russian)

ISBN 5-8122-0081-5

M85465

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