Other publicaions of
MGUP:
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Name
Date
Year
Author
Reklamnye kampanii XX veka: etokha globalizat︠s︡ii 1990-kh
Uchebnoe posobie
(
Chastʹ 3
)
Grit︠s︡uk A.P.
This book tells about the history of the advertising campaigns of the XXth century. It focuses on the formation of the main brands, market wars and their reasons, car advertising.
MGUP
M.,
2012,
200 copies,
Paperback,
222 p,
(In Russian)
M52400
$21.00
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MGUP
M.,
2012,
200 copies,
Paperback,
222 p,
(In Russian)
M52400
Antikrizisnoe upravlenie finansami v kniz︠h︡nom dele
Uchebnoe posobie
Kogan A. F.
The book is devoted to overcoming crises in book industry. The author describes strategy and tactics of anti-crisis measures and anti-crisis management in bankruptcy.
MGUP
M.,
2010,
500 copies,
Soft,
202 p,
(In Russian)
ISBN 978-5-8122-1058-8
M67942
$21.00
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MGUP
M.,
2010,
500 copies,
Soft,
202 p,
(In Russian)
ISBN 978-5-8122-1058-8
M67942
Iskusstvo i literatura. Iskusstvo i literatura za rubez︠h︡om
Uchebnik
(
Chastʹ 1
)
Pronin V.A.
The textbook provides the history of art and literature from ancient times to the present day. It analyzes the works by outstanding artists and writers of Renaissance, Baroque, Romanticism, Realism, Avant-garde, Postmodernism, and other styles.
MGUP
M.,
2009,
1000 copies,
Soft,
314 p., il,
(In Russian)
ISBN 978-5-8122-1032-8
M64363
$27.00
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MGUP
M.,
2009,
1000 copies,
Soft,
314 p., il,
(In Russian)
ISBN 978-5-8122-1032-8
M64363
MGUP
Mogili︠o︡v,
2013,
113 copies,
Paperback,
110 p,
(In Russian)
ISBN 978-985-6979-56-2
BEL12647
MGUP
M.,
2004,
1000 copies,
Paperback,
424 p,
(In Russian)
ISBN 5-8122-0321-0
M76444
MGUP
M.,
2008,
200 copies,
Paperback,
268 p,
(In Russian)
ISBN 978-5-8122-0936-0
M60982
MGUP
M.,
2008,
100 copies,
Paperback,
304 p,
(In Russian)
ISBN 978-5-8122-0982-0
M73803f
Stanovlenie i razvitie redaktirovanii︠a︡ v izdatelʹskom dele Rossii XIX veka
Antonova S.G.
The process of editing as an independent activity in publishing business of the XIX century is analyzed. The author shows the main aspects and significance of editing in the process of publishing magazines, anthologies, collected works, etc. The ana…
MGUP
M.,
1999,
300 copies,
Paperback,
92 p.,
(In Russian)
M85434
$9.00
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MGUP
M.,
1999,
300 copies,
Paperback,
92 p.,
(In Russian)
M85434
Risovannai︠a︡ gazetnai︠a︡ illi︠u︡strat︠s︡ii︠a︡
Uchebnoe posobie
Korytov O. V.
The textbook covers the history of newspaper illustrations. It focuses on various graphic techniques and genres.
MGUP
M.,
2011,
300 copies,
Paperback,
96 p,
(In Russian)
M50920
$14.00
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MGUP
M.,
2011,
300 copies,
Paperback,
96 p,
(In Russian)
M50920
MGUP
M.,
2011,
300 copies,
Paperback,
232 p,
(In Russian)
ISBN 978-5-8122-1130-1
M60722a
MGUP
M.,
2008,
500 copies,
Paperback,
172 p,
(In Russian)
ISBN 978-5-8122-0957-5
M60722
Informat︠s︡ionnye voĭny v Rossii
Sbornik stateĭ studentov fakulʹteta reklamy i svi︠a︡zeĭ s obshchestvennostʹi︠u︡
(
Vypusk 2
)
This book focuses on social and political life of the USSR on the pages of the children’s press, the role of Moscow newspapers in the formation of stereotypes about Russia, the image of the USA in Russian mass media, the role of mass media in the hi…
MGUP
M.,
2012,
100 copies,
Soft,
176 p,
(In Russian)
M52402
$26.00
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MGUP
M.,
2012,
100 copies,
Soft,
176 p,
(In Russian)
M52402
Sovremennye SMI
Konspekt lekt︠s︡iĭ
Andreeva M. V.
The book is based on the lectures given at Moscow State University of Printing Arts in 2010-2011. It focuses on the development of modern mass media in Russia.
MGUP
M.,
2011,
100 copies,
Paperback,
270 p,
(In Russian)
M50921
$33.00
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MGUP
M.,
2011,
100 copies,
Paperback,
270 p,
(In Russian)
M50921
Brikovskiĭ sbornik
(
Vypusk 2
)
Vekshin G.V. (ed.)
MGUP
M.,
2014,
Paperback,
680 p,
(In Russian)
ISBN 978-5-91172-101-5
M67572a
$54.00
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MGUP
M.,
2014,
Paperback,
680 p,
(In Russian)
ISBN 978-5-91172-101-5
M67572a
Upravlenie proektami v kniz︠h︡nom dele: uchebnoe posobie
Krylova M.D.
The book provides basic information on the project management in book industry, its structure, methodology, program tools, and ethics.
MGUP
M.,
2008,
1000 copies,
Soft,
275 p,
(In Russian)
ISBN 5-8122-0752-6
M60723
$26.00
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MGUP
M.,
2008,
1000 copies,
Soft,
275 p,
(In Russian)
ISBN 5-8122-0752-6
M60723
MGUP
M.,
2003,
1000 copies,
Hard,
403+452 pp., il,
(In Russian)
ISBN 5-8122-0616-3
M89884
Istorii︠a︡ religii
Uchebnoe posobie
Zima V.N.
This book tells about the origin and development of three world religions: Buddhism, Christianity and Islam.
MGUP
M.,
2012,
300 copies,
Soft,
102 p,
(In Russian)
M52395
$12.00
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MGUP
M.,
2012,
300 copies,
Soft,
102 p,
(In Russian)
M52395
Kachestvo podgotovki spet︠s︡ialistov v tekhnicheskom universitete: problemy, perspektivy, innovat︠s︡ionnye podkhody
Materialy IV Mez︠h︡dunarodnoĭ nauchno-metodicheskoĭ konferent︠s︡ii, 15-16 noi︠a︡bri︠a︡ 2018 goda
Nosikov A.S. i dr. (ed.)
The materials presented at the IV International Scientific and Methodological Conference "The Quality of Specialist Training at a Technical University: Problems, Perspectives, Innovative Approaches" on current issues of training specialists at a tec…
MGUP
Mogilev,
2018,
60 copies,
Paperback,
376 p., il,
(In Russian)
ISBN 978-985-572-027-1
BEL16573
$30.00
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MGUP
Mogilev,
2018,
60 copies,
Paperback,
376 p., il,
(In Russian)
ISBN 978-985-572-027-1
BEL16573
Ot politicheskoĭ mysli k politicheskoĭ nauke
Spravochnik personaliĭ rossiĭskoĭ politicheskoĭ mysli i nauki s drevneĭshikh vremen do sovremennosti
The proposed reference book includes information about more than 280 Russian political thinkers, who exerted great influence on the development of Russian political science.
MGUP
M.,
1999,
2000 copies,
Soft,
268 p.,
(In Russian)
ISBN 5-8122-0081-5
M85465
$16.00
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MGUP
M.,
1999,
2000 copies,
Soft,
268 p.,
(In Russian)
ISBN 5-8122-0081-5
M85465
