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Do slova

( Serie Лауреати "Смолоскипа" )
Skochko D.
Литературоведение
UKRAINE , Ukraine
Publisher
Smoloskip
Published in
Kiïv
Year
2023
Pages
288
Cover
Hard
Weight
0.330 kg
ISBN
978-617-7622-40-5
34 USD
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6 USD
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В монографии представлены исторические аспекты развития маркетинга взаимоотношений; рассмотрены теоретико-методологические основы маркетинга взаимоотношений, включающие механизмы, принципы формирования связей с потребителями, подходы к развитию лояльностей клиентов; выделены особенности маркетинга взаимоотношений в различных сферах экономики; отмечены методы оценки эффективности инструментов мотивации населения.
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