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Voroshilov N.V.
Экономика
Региональная экономика
RUSSIA , The North
Publisher
VolNT︠S︡ RAN
Published in
Vologda
Year
2024
Pages
80
Учетный номер
N04897
$28.00
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В учебном пособии кратко рассмотрены основные темы, дающие представление о ключевых положениях маркетинга территорий. Раскрыты сущность, содержание данного управленческого подхода, описана специфика маркетинга стран, регионов и муниципальных образований; отражены особенности внедрения маркетингового подхода в управление развитием территорий. В конце каждой главы представлены задания для проведения семинарских (практических) занятий, а также тестовые задания для проверки и закрепления изученного материала.
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