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Sot︠s︡ialʹnai︠a︡ reklama: iskusstvo vozdeĭstvii︠a︡ slovom

Seliverstov S.E., Verderber K.
СМИ
RUSSIA , Volga
Publisher
Bakhrakh-M
Published in
Samara
Year
2006
Pages
287
Cover
Hard
Circulation
3000 copies
Weight
0.880 kg
ISBN
5-94648-046-4
26 USD
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In the beginning of their research, the authors show forth the underlying principles of public service advertisement and bring to the front the psychological fundamentals of this topical line of social activities offering as well concrete recommendations to practitioners. High attention is paid to the promotion of healthy lifestyle without drugs and AIDS as well as road safety.
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