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Cameroon
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Far East
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Moscow
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PR of Perm period: regional communication and territorial identity in historical retrospective

Monograph

SHliakhova S.S.
History
Mass Media
RUSSIA , The Urals
Publisher
PNIPU
Published in
Perm'
Year
2018
Pages
338
Illustrations and maps
color illustrations
Cover
Paperback
Circulation
499 copies
Weight
0.805 kg
Учетный номер
U05119
ISBN
978-5-6041729-2-6
$122.00
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В монографии представлено первое системное описание региональной сферы рекламы и связей с общественностью (Пермский край) в исторической ретроспективе. PR понимается и рассматривается как социокультурный институт, который при помощи тотальных коммуникаций организует все сегменты материальной и духовной культуры жизни общества. Ключевые позиции, на которых строится описание, - PR-инструменты, кейсы, мнения экспертов-практиков (на основе экспертных интервью). Автор: Шляхова Светлана Сергеевна, доктор филологических наук.
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