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Недавно искали: hosts; .name; luci; topics religion; topics military; :3000;
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PR permskogo perioda: regionalʹnye kommunikat︠s︡ii i territorialʹnai︠a︡ identichnostʹ v istoricheskoĭ retrospektive

Monografii︠a︡

Shli︠a︡khova S.S.
История
RUSSIA , The Urals
Publisher
PNIPU
Published in
Permʹ
Year
2018
Pages
338
Volume1
338
Illustrations and maps
color illustrations
Cover
Soft
Circulation
499 copies
Weight
0.805 kg
ISBN
978-5-6041729-2-6
122 USD
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В монографии представлено первое системное описание региональной сферы рекламы и связей с общественностью (Пермский край) в исторической ретроспективе. PR понимается и рассматривается как социокультурный институт, который при помощи тотальных коммуникаций организует все сегменты материальной и духовной культуры жизни общества. Ключевые позиции, на которых строится описание, - PR-инструменты, кейсы, мнения экспертов-практиков (на основе экспертных интервью). Автор: Шляхова Светлана Сергеевна, доктор филологических наук.
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