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Недавно искали: delivery; topics sciences poland; V00201; topics history usa; regions kenya; topics ethnography;
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Angola
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Botswana
(6)
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Lithuania
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Caucasus
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(17946)
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(8796)
Far East
(8162)
Moscow
(115736)
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PR permskogo perioda: regional'nye kommunikatsii i territorial'naia identichnost' v istoricheskoi retrospektive

Monografiia

SHliakhova S.S.
History
Mass Media
RUSSIA , The Urals
Publisher
PNIPU
Published in
Perm'
Year
2018
Pages
338
Illustrations and maps
color illustrations
Cover
Paperback
Circulation
499 copies
Weight
0.805 kg
Учетный номер
U05119
ISBN
978-5-6041729-2-6
$122.00
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В монографии представлено первое системное описание региональной сферы рекламы и связей с общественностью (Пермский край) в исторической ретроспективе. PR понимается и рассматривается как социокультурный институт, который при помощи тотальных коммуникаций организует все сегменты материальной и духовной культуры жизни общества. Ключевые позиции, на которых строится описание, - PR-инструменты, кейсы, мнения экспертов-практиков (на основе экспертных интервью). Автор: Шляхова Светлана Сергеевна, доктор филологических наук.
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