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PR firmy: tekhnologiia i effektivnost'

Tul'chinskii G.
Economy
Politics and Government
RUSSIA , St.Petersburg
Publisher
Aleteiia
Published in
SPb.
Year
2001
Pages
294
Cover
Hard
Circulation
1500 copies
Weight
1.470 kg
Учетный номер
P81786
ISBN
589329-419-X
$21.00
Shipping:
$18.00
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Based on the examples from practice in Russia and abroad, this book by G.Tulchinski, a full member of the Academy of Humanities, professor of management and economics of St.Petersburg State Arts and Culture University, gives a detailed analysis of the PR firm, its aims, technologies, the effectiveness of its work. The problem of special interest here is PR in critical situations.
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