Piar krupnykh rossiĭskikh korporat︠s︡iĭ
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Peculiarities of Public Relations (PR) activities of the large-scaled businesses in transitional Russia. A.B.Vasilenko, the famous sociologist, founder of one of the new Russian PR schools draws special attention to the following aspects of PR in Russia: imagemaking, mass media relationships, and differences between PR-campaigns conducted by state and private companies. The book provides a thorough analysis and extensive statistical data describing most efficient PR campaigns in modern Russia.
