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Organization and Management of Marketing Activities of Commercial Bank

Monograph

Gagieva O.X., Tokaiova O.N
Economy
Economic Management
RUSSIA , Caucasus
Publisher
RIPP im. V.A. Gassieva
Published in
Vladikavkaz
Year
2007
Pages
208
Cover
Hardcover
Circulation
1500 copies
Weight
0.315 kg
Учетный номер
C02307
ISBN
978-5-91139-047-1
$23.40
Shipping:
$6.00
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The monograph analyses modern specific trends and tendencies in the development of interaction between banks and clients in Russia, defines the key role of bank marketing activities, researches the possibilities of optimization of bank clients base.
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