Невербално общуване в бизнес комуникацията
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The book explores the unison between verbal and non-verbal communication and their weight in the successful performance of the corporate communicator. It also looks at the importance of the non-verbal component for the successful application of certain communication formats. The author analyzes various matters of non-verbal communication in the context of two communication formats: business negotiations and presentations. These formats were chosen for their strong impact on the results of the operation of a given company, and for their frequent application in practice.