Marketingovoe upravlenie funktsionirovaniem i razvitiem torgovykh setei
Monografiia
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The theoretical aspects of marketing management of the functioning and development of retail chains in the context of commodity diversification are considered. The analysis of the management of marketing activities of retail chains in the market of construction and finishing materials is carried out. Methodological support for managing the development of a retail trade network based on innovative transformations in the conditions of a mobilization economy are developed. On the example of the Russian economy. Author: Shchepakin Mikhail Borisovich is Doctor of Economic Sciences.
