Marketinška oružarnica
89 USD
Add to
Add to
The result of many years of marketing and in particular neuromarketing of the young author and scientist Dr. sc. Hedde Martine Šola. This is her first book, but her special value, and the first book on neuromarketing published in Croatia. He writes us on concrete examples (business case studies) and on the basis of the latest research he is talking about this issue and offers us tools that are used in it and reveals, as he himself says, the tricks from marketing practice. With all this author, he has also offered in his book a collection (up to 30) of the most recent and updated legal regulations that treat this problem in the Republic of Croatia.
