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Lingvistika reklamnogo teksta

Monografii︠a︡

Ezhova E.N.
Linguistik
RUSSIA , Caucasus
Publisher
SKFU
Published in
Stavropolʹ
Year
2018
Pages
211
Cover
Paperback
Circulation
500 copies
Weight
0.275 kg
ISBN
978-5-9296-0937-4
39 USD
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6 USD
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В монографии рассматривается феномен рекламного текста как одного из источников формирования картины современного мира человека, системы его ценностных установок, стереотипов поведе­ния. Механизмы такого воздействия заложены в целом комплексе семиотических средств в структуре креолизованного рекламного текста, прежде всего вербальных, визуальных, акустических. Ежова Елена Николаевна - доктор филологических наук, член Союза журналистов России.
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