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Недавно искали: delivery; Креативная экономика: теория и практика; topics reference-books; достоевский как; topics bibliography; topics sociology;
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Botswana
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Ghana
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Lesotho
(4)
Mauritius
(365)
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(85)
Sierra Leone
(8)
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(20)
BALTICS
(19894)
Estonia
(6414)
Latvia
(6146)
Lithuania
(7334)
BELARUS
(26877)
Belarus
(26877)
CENTRAL ASIA
(24818)
Kazakhstan
(10262)
Kyrgyzstan
(7310)
Tajikistan
(2436)
Turkmenistan
(570)
Uzbekistan
(4240)
EASTERN EUROPE
(25445)
Albania
(511)
Bosnia and Herzegovina
(1219)
Bulgaria
(2597)
Croatia
(1836)
Czech Republic
(2212)
Hungary
(461)
Kosovo
(679)
Macedonia
(693)
Montenegro
(519)
Poland
(7320)
Serbia
(3811)
Slovakia
(2333)
Slovenia
(1254)
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Afghanistan
(31)
MOLDOVA-ROMANIA
(8595)
Moldova-Romania-Transnistria
(8595)
RUSSIA
(248136)
Caucasus
(16250)
Central Russia
(17919)
Eastern Siberia
(8776)
Far East
(8141)
Moscow
(115542)
St.Petersburg
(29290)
The North
(7809)
The Urals
(11923)
Volga
(19611)
Western Siberia
(12875)
SOUTH ASIA
(1121)
India
(1093)
Nepal
(6)
Pakistan
(22)
SOUTHEAST ASIA
(4352)
China
(451)
Indonesia
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Japan
(34)
Mongolia
(3739)
Myanmar
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Singapore
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Lingvisticheskai︠a︡ kreativnostʹ reklamnogo diskursa

Monografii︠a︡

Zhukovskai︠a︡ N.V.
Linguistik
Geschichte (bis Ende des 18. Jahrhunderts) , Massenmedien
RUSSIA , Caucasus
Published in
Taganrog
Year
2016
Pages
212
Cover
Paperback
Circulation
50 copies
Weight
0.230 kg
Учетный номер
C06261
ISBN
978-5-9907702-8-7
$24.30
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$6.00
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В данном научно-популярном издании рассматриваются вопросы лингвистической креативности рекламного дискурса в лингвокультурологическом, социолингвистическом и прагмалинтвистическом аспектах. Материалом исследования послужили рекламные слоганы, романтические рекламные объявления о знакомстве, предтексты газетных статей. В монографии исследуется креативный потенциал цветообозначений, идиоматическая креативность в рекламном дискурсе, а также фотостилистические характеристики рекламных текстов.
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