I︠A︡zykovai︠a︡ igra v kommunikativnom prostranstve SMI i reklamy
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The book presents the first academic work on the language game in the media and advertising of the end of the XXth – the beginning of the XXIst century. It contains the systematic data on this topic. The publication is based on the new study of all linguistic means used in the language game at all levels of language in the media and advertising. The material is illustrated with numerous examples and explanations.