Journalism in 2007: Mass Media in the Framework of Scientific and Practical Conference
Collection of Materials of the All – Russian Scientific and Practical Conference
36 USD
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Social conflicts at the beginning of the XXIst century show that despite an intensive transformation of the social environment, influenced by the global processes, Mass Media does not function active enough in it, what affects the media’s contents, which is not adequate to the real social living conditions. The situation is aggravated by rather old communicative strategies. When solving these relevant problems it is important to improve the editing and creative practice of the journalists and the mass media Gallup polls.