Interpreting heritage in tourism: new approaches in the era of the experience economy
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The book highlights the issues of interpretation as a new ideology and profession, shows the effectiveness of the approaches and techniques that underlie it and which allow you to create an unforgettable competitive tourism product. The book is addressed to teachers, students, representatives of small and medium-sized businesses, hospitality, owners of agricultural estates and other accommodation facilities, tour operators, employees of museums and ecomuseums, artisans, manufacturers of craft products, tour guides, representatives of environmental institutions, organizers of mass events, which are based on new approaches interpretations can create an unforgettable competitive tourism product.
