Іnsaĭt
Vīzualʹnī ĭ mulʹtimodalʹnī metafori v z︠h︡ivopisī, skulʹpturī, kīno ta īnshikh mistet︠s︡tvakh
Illustrations and maps
illustrations
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In addition to analyzing the principles of building visual and multimodal metaphors, as well as the features of perception and interpretation of such metaphors by the recipient, the author criticizes the cognitivist ideas popular among modern metaphorologists, striving to purify the theory of conceptual metaphor from cognitivism.