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The reason for each essay in this series was a specific and often banal case - overheard conversation, read a book, heard a song on time, bad salad and delicious candy, general cleaning, making resumes and plans for the year, love betrayal, good haircut, new wrinkle. And this book is definitely not about candy and cleaning. Every trivial action of ours, every ordinary experience, something that we no longer pay attention to, connects us with other people, forms the force field and the system in which we live. Every minute something is expected of us, we are advised, we are demanded, we are forced to do something, we are encouraged, we are tempted - while we just choose comfortable socks for sleep. This book offers to consider what social and communicative contracts hide everyday private experiences. Either compelling, or advising, or seducing… Most essays have previously been published on The Day's website and on the Gender in Detail portal (but not all, if not all).