Geokulʹturnyĭ brending permskikh gorodov: teorii︠a︡ i praktika
Monografii︠a︡
Illustrations and maps
illustrations
$39
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The monograph is the result of a comprehensive study of the geocultural resources of Perm and historical Perm cities (Irbit, Krasnoufimsk, Kungur, Ocher, Vereshchagino). Geocultural resources are proposed to be used in the geocultural branding of territories. The solution of the problems considered in the monograph follows the logic of the geocultural approach to the study of Russian cities and the theory of the creative city. The main ideas and theoretical provisions contained in this monograph can be used in the process of developing a cultural theory of creating city brands, geocultural brands of cities. The materials of the scientific publication are addressed to specialists in the field of economics and management, political science, cultural studies and art history, design, as well as teachers, graduate students and university students.
