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(19894)
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(7334)
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(26877)
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(26877)
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(24818)
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(10262)
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(7310)
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(2436)
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(570)
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(4240)
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(25445)
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(511)
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(1219)
Bulgaria
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Sudebnai︠a︡ lingvisticheskai︠a︡ ekspertiza reklamy

Chubina E. A.
Законодательство
Лингвистика - общая
RUSSIA , Moscow
Publisher
Norma
Published in
M.
Year
2019
Pages
192
Cover
Hard
Circulation
70 copies
Weight
0.300 kg
ISBN
978-5-91768-962-3
$30
Shipping:
$6
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Монография посвящена актуальным проблемам нового вида судебной лингвистической экспертизы — экспертизе рекламы. С опорой на анализ судебной и экспертной практики описаны возможные методические подходы к решению ряда диагностических задач, связанных с определением признаков рекламного текста, с выявлением фактов маскировки рекламной информации под информацию иной функциональной направленности, с выявлением признаков некорректных сравнений в рекламном тексте, и иных задач. Особое внимание уделено анализу процессуальных и гносеологических экспертных ошибок.
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