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Sudebnaia lingvisticheskaia ekspertiza reklamy

CHubina E. A.
State and Law
Linguistics - General
RUSSIA , Moscow
Publisher
Norma
Published in
M.
Year
2019
Pages
192
Cover
Hardcover
Circulation
70 copies
Weight
0.300 kg
Учетный номер
M48105
ISBN
978-5-91768-962-3
$30.00
Shipping:
$6.00
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Монография посвящена актуальным проблемам нового вида судебной лингвистической экспертизы — экспертизе рекламы. С опорой на анализ судебной и экспертной практики описаны возможные методические подходы к решению ряда диагностических задач, связанных с определением признаков рекламного текста, с выявлением фактов маскировки рекламной информации под информацию иной функциональной направленности, с выявлением признаков некорректных сравнений в рекламном тексте, и иных задач. Особое внимание уделено анализу процессуальных и гносеологических экспертных ошибок.
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