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Ekonomika i menedz︠h︡ment SMI. Ez︠h︡egodnik 2010

en
translation: Economy and management of mass media. Yearbook 2010
Vartanova E.L. (ed.), Tkacheva N.V. (ed.)
Mass Media
RUSSIA , Moscow
Publisher
MediaMir
Published in
M.
Year
2011
Pages
192
Cover
Soft
Circulation
500 copies
Language
In Russian
Weight
0.243 kg
ISBN
978-5-211-05973-3
26 USD
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The yearbook is dedicated to economic aspects of development of modern mass media. Much attention is given to theoretical idea of journalism and mass media, role of technological factors and management concepts in Russian and foreign media industry as well as forms of advertising material delivery on the radio and television.
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