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Digital technologies and innovative methods in marketing

Publisher
ADAL KITAP
Published in
Almaty
Year
2023
Pages
514
Cover
Hardcover
Weight
0.700 kg
Учетный номер
KAZR5693
ISBN
978601768101
$99.00
Shipping:
$48.00
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The monograph comprehensively and logically presents digital technologies and innovative marketing methods in Kazakhstan. It summarizes a wide range of issues related to neuromarketing, social and guerrilla marketing, crowdfunding, customer loyalty management, as well as innovative methods and digital technologies in marketing. In addition to theoretical provisions, practical material on Kazakhstan, statistical data, and specific examples from the practice of marketing activities of Kazakh enterprises are provided.
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