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Недавно искали: regions slovenia; health; hudson; v1; system; info;
Publication type
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Angola
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Cameroon
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Digital technologies and innovative methods in marketing

Davletova M.T., Otynbai E.B., Razakova D.I., Maldynova A.V., Il'ias A.I.
Economy
CENTRAL ASIA , Kazakhstan
Publisher
ADAL KITAP
Published in
Almaty
Year
2023
Pages
514
Cover
Hardcover
Weight
0.700 kg
ISBN
978601768101
99 USD
Shipping:
48 USD
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The monograph comprehensively and logically presents digital technologies and innovative marketing methods in Kazakhstan. It summarizes a wide range of issues related to neuromarketing, social and guerrilla marketing, crowdfunding, customer loyalty management, as well as innovative methods and digital technologies in marketing. In addition to theoretical provisions, practical material on Kazakhstan, statistical data, and specific examples from the practice of marketing activities of Kazakh enterprises are provided.
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