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Недавно искали: Священный уголок Сибири: Тюменский Троицкий монастырь; code; main; fr; de; ru;
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T︠S︡ifrovye tekhnologii i innovat︠s︡ionnye metody v marketinge

Davletova M.T., Ilʹi︠a︡s A.I., Maldynova A.V., Otynbaĭ E.B., Razakova D.I.
Экономика
CENTRAL ASIA , Kazakhstan
Publisher
ADAL KITAP
Published in
Almaty
Year
2023
Pages
514
Cover
Hard
Weight
0.700 kg
ISBN
978601768101
99 USD
Shipping:
48 USD
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В монографии комплексно и логически стройно изложены цифровые технологии и инновационные методы маркетинга в Казахстане. В ней обобщен широкий круг вопросов, связанных с нейромаркетингом, социальным и партизанским маркетингом, краудфандингом, управлением лояльностью потребителей, а также инновационными методами и цифровыми технологиями в маркетинге. Помимо теоретических положений приводятся практический материал по Казахстану, статистические данные, конкретные примеры из практики маркетинговой деятельности казахстанских предприятий.
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