Konvergentno-integrat︠s︡ionnye prot︠s︡essy v mediaprostranstve
Uchebnoe posobie
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It includes theoretical information on economics, marketing and media management, which are necessary to understand the nature of the functioning of mass media in the context of modern socio-economic realities in Russia. The textbook describes the structure and methods of managing the editorial staff, taking into account the modern realities of the information space and the peculiarities of communication; describes the current situation in the publishing market of the Russian Federation; analyzes the factors that have dramatically influenced the production and distribution of publishing products.
