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Недавно искали: ипатьевском доме; Ипатьевском доме; ипатьевского дома; жест; topics economy general; testing;
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Kognitivno-diskursivnye aspekty reklamnogo teksta

Monografii︠a︡

Kovalenko G.F., Perfilova A.I︠u︡., Vlasenko O.K.
Лингвистика
RUSSIA , Far East
Publisher
TOGU
Published in
Khabarovsk
Year
2017
Pages
108
Cover
Soft
Circulation
500 copies
Weight
0.540 kg
ISBN
978-5-7389-2157-5
22 USD
Shipping:
6 USD
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Монография посвящена вопросу когнитивно-дискурсивных аспектов ре­кламы: представлены современные подходы к исследованию рекламного дискур­са, выявлено содержание концепта «Реклама», рассмотрены основные слоты фреймовой структуры данного концепта, изучены коммуникативно-прагмати­ческие особенности трейлера как жанра рекламного дискурса, раскрыта значи­мость вербальных и невербальных средств рекламного текста в аспекте их праг­матического потенциала. Материалом исследования послужили англоязычные тексты рекламы.
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