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Brend-kommunikatsii v usloviiakh modernizatsii ekonomiki

Monografiia

SHCHepakin M.B., KHandamova E.F., Gubin V.A.
Economy
RUSSIA , Caucasus
Publisher
KubGTU
Published in
Krasnodar
Year
2022
Pages
246
Cover
Paperback
Circulation
500 copies
Weight
0.300 kg
ISBN
978-5-8333-1118-9
41 USD
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6 USD
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В монографии определена значимость бренда и обоснованы инструменты бренд-коммуникаций в условиях модернизационных преобразований в национальной экономике.
Монография будет интересна не только научным работникам, преподавателям, аспирантам и студентам вузов, но и будет полезна специалистам различных структур власти и управления. Автор: Щепакин Михаил Борисович - доктор экономических наук.
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