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Book publishing in modern Russia. Economic aspect

Monograph

Eriashvili N.
Economy
RUSSIA , Moscow
Publisher
IUniti-Dana
Published in
M.
Year
2020
Pages
247
Cover
Hard
Circulation
500 copies
Weight
0.360 kg
ISBN
978-5-238-03353-2
36 USD
Shipping:
6 USD
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Успешное развитие книгоиздательского предприятия предполагает эффективный менеджмент и маркетинг, позволяющие выпускать высококачественную продукцию, пользующуюся спросом у читательской аудитории. На основе личного многолетнего опыта книгоиздательской деятельности автор рассматривает актуальные проблемы и экономические факторы успешного книгоиздания, такие как разработка бизнес-плана издания книги, оценка эффективности производства книг и учебников на основе их жизненного цикла, анализ и оценка рисков книгоиздания, формирование маркетинговой стратегии, ценообразование, стратегическое планирование отрасли.
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